The soundof tomorrow

EPISODE 01

New Voices

At a time when artificial intelligence can replicate any voice, Hugo sets out to discover what still makes it unique. From deepfakes to dubbing, sonic identity to new legal frameworks, he comes to realize that the voice is much more than a sound: it is a matter of trust, memory and identity.

William Réjault HUB Institute

The HUB Institute's AI expert argues that artificial intelligence is brilliant if you're already an artist — and that the real danger is how fast copyright has been left behind.

Simon Thomé Aurigin.ai

How does a French startup manage to detect audio deepfakes with 98% accuracy?

Donald Reignoux Comédien de doublage

The French voice of Spider-Man stands up for his craft against AIs that is cloning his voice without his consent — and discovers that the law does not yet protect what makes us unique.

Christophe Caurret Prodigious / Publicis

The head of music creation at Publicis reveals why an advertising soundtrack can define an entire generation, and what AI is changing — or not — in this craft.

Ludovic Basset EASA

Europe's advertising ethics watchman explains how the law is trying to keep pace with a fast-evolving audio world.

Trailer

Hugo meets the people shaping tomorrow’s audio productions and uses — technologists, creatives, scientists, business leaders and artists — piecing together, one conversation at a time, a single puzzle: what will the sound of tomorrow look like, and what does it say about us?