The soundof tomorrow

EPISODE 01

New Voices

At a time when artificial intelligence can replicate any voice, Hugo sets out to discover what still makes it unique. From deepfakes to dubbing, sonic identity to new legal frameworks, he comes to realize that the voice is much more than a sound: it is a matter of trust, memory and identity.

EPISODE 02

Inhabiting Sound

Sound no longer just surrounds us: it infiltrates our bodies, our cars and the spaces we move through. From bone conduction to immersive sound environments, Hugo explores a world where audio becomes an invisible architecture, capable of transforming the way we move and interact.

EPISODE 03

The Listening Brain

A sound can relieve pain, ease us into sleep or trigger an emotion before even processing it. Meeting researchers, therapists and attention specialists, Hugo explores the intimate power of sound over the body and the brain, and questions what we truly choose to listen to.

EPISODE 04

Shared Sound

While all the world's music is now accessible in a matter of seconds, crowds keep gathering to listen together. From concerts to K-pop phenomena, Hugo seeks to understand what live performance, physical presence and collective emotion still offer that is most precious in an age of all things digital.

EPISODE 05

Tomorrow's Audio

After exploring voices, spaces, bodies and collective experiences, Hugo steps back to survey the sonic landscape as a whole. Between artificial intelligence, screen fatigue, emerging uses and copyright challenges, he comes to realize that the future of audio may not be a spectacular revolution, but an invisible infrastructure already woven into our lives.

William Réjault HUB Institute

The HUB Institute's AI expert argues that artificial intelligence is brilliant if you're already an artist — and that the real danger is how fast copyright has been left behind.

Simon Thomé Aurigin.ai

How does a French startup manage to detect audio deepfakes with 98% accuracy?

Donald Reignoux Voice Actor

The French voice of Spider-Man stands up for his craft against AIs that is cloning his voice without his consent — and discovers that the law does not yet protect what makes us unique.

Christophe Caurret Prodigious / Publicis

The head of music creation at Publicis reveals why an advertising soundtrack can define an entire generation, and what AI is changing — or not — in this craft.

Ludovic Basset EASA

Europe's advertising ethics watchman explains how the law is trying to keep pace with a fast-evolving audio world.

Guillaume Calvar Geely

Aboard a silent electric SUV, Geely's marketing director shows how the automotive industry is building the sound of tomorrow's cars from the ground up.

Venti Gao Shokz

Shokz's VP introduces the "open ear" philosophy and explains why the future of listening lies in ears that stay open to the world.

Philippe Le Borgne AudioDimension

Imagine being guided through a city by Pink Floyd moving all around you: this Polytechnique spin-off replaces GPS with 3D sound that pulls you forward like Tinker Bell.

Stéphane Guétin Music Care

This physician-researcher has turned music into a medical tool deployed across 25 university hospitals, capable of reducing perceived pain by over 50% — without medication.

Charlie Rousset Morphée / Audiozen

The co-founder of Petit Morphée has lulled hundreds of thousands of adults and children to sleep with a screen-free, Wi-Fi-free device — proving that sound restores what blue light undoes.

Olivier Locufier HABS

This encryption specialist has created a technology that reads the brain's emotions in real time.

Domenico Guarino HABS

HABS's Head of Product places an EEG headset on Hugo and shows him, curves in hand, that nostalgia triggered by music can be measured down to the millisecond.

Domitille Mahieux & Alex Jaffray StartRec

StartRec's co-founder and CEO explain why AI will standardize background music, but will never replace the sonic signature of a creator who dares to break the mould.

Orhun Olgun Sonixpace

This Turkish startup turns a simple photo into a spatialized audio scene, and reminds us that in the race toward immersion, sound remains the great overlooked — overshadowed by video.

Louis Daubé NRJ

An NRJ host recounts how radio is reinventing its relationship with listeners in the age of podcasts, replays and voice messages broadcast live just 20 seconds after being sent.

Jenny Monteiro & Quentin Delamotte dentsu X

The dentsu X duo breaks down how brands are moving from the 20-second spot to long-form audio strategies, from branded podcasts to agentic voice assistants.

Ophélie Surcouf Journalist specialising in Korea and K-pop

A K-pop specialist, the journalist explains why virtual artists will remain a fascinating niche, but will never replace the physical thrill of a concert with real human beings.

Andy Kelly iHeartMedia

iHeart's head of branded audio content puts a staggering figure on the table: 3 seconds of attention in display versus 30 minutes in a podcast — and draws the consequences for brands.

Lisa Coffey iHeartMedia

iHeart's Chief Business Officer reveals how Netflix and TikTok are knocking on radio's door, and why the path to someone's heart runs through their ear first.

Martin Sorrell S4 Capital

The founder of S4 Capital warns that brands will soon need a conversational identity — not just a visual one — or risk missing the audio AI turning point.

Julien Tauvel Designer & Futurist

This futurologist decodes the early signals of tomorrow's sound: from neuro-aesthetics to voice interfaces, sound may well be the last rampart against the screen.

The Sound of Tomorrow

Access the full version featuring all 5 episodes of the documentary series.

Trailer

Hugo meets the people shaping tomorrow’s audio productions and uses — technologists, creatives, scientists, business leaders and artists — piecing together, one conversation at a time, a single puzzle: what will the sound of tomorrow look like, and what does it say about us?